On December 26, 2009 at 9:00 a.m, after almost 15 years as an adult contemporary station, Astral Media is Canada’s largest radio company changed formats becoming an adult hits station with the branding or Boom 97.3 FM. Toronto’s Greatest Hits. Zink was brought on board to produce a television and print campaign to reflect the new direction. Shot on the streets of downtown Toronto, live action plates were tracked and composited with floating album artwork from the 80′s and 90′s. The first song played on Boom 97.3 was Don’t stop Believin’ by Journey. It became Toronto’s first adult hits station ever since former Jack FM station switched to mainstream rock in 2006. Boom 97-3 became more successful than Toronto’s original Jack FM station.